A Web Banner or Web Ad is a form of highly visible advertising that is embedded into a web page, with the intention of attracting traffic to an advertiser's website, by linking from the banner to the advertiser's website. Coming in various sizes (usually in a high-aspect shape: wide and short or tall and narrow) the banner can be placed in the best location to attract attention. Banners allow for versatility by being created either from an image (Gif, JPEg, PNG), by JavaScript programming, or by using Java, Shockwave or Flash. In addition, banners often include animation, sound, or video for added effect.

Banner advertising offers you a marketing campaign that is visible 24 hours a day, 7 days a week, with the possibility to reach millions of potential clients. It is compared to having sales representatives on the road, world-wide, who never sleep. In general, the average Internet user will see many advertisements on every page viewed, so eye-catching, creative, targeted, to-the-point banners are essential for our clients. Your banners must stand out from all the others, and address the needs of your target audience, enticing them to act. A well constructed banner can be beneficial in increasing visibility, whether your establishment is large or small. Banners are an effective way to compliment your existing marketing campaigns, to begin a new marketing campaign or to cross-market amongst businesses.